Four main reasons for dry lips1. Extreme weather
One of the many nuisances of cold, dry, windy or sunny weather is that it can strip away the existing moisture on your lips’ surface and lead to dryness and cracking. Sun exposure and UV rays can be particularly damaging, as lips have very little melanin (the pigment that protects skin from the sun) and can increase the chances of long-term dryness. Much like the British, your lips will complain about the weather, whatever the weather.
2. Dehydrat...

Finding the best natural deodorant shouldn't make you break into a sweat; it should be a process as natural as the ingredients themselves.
Which is why it's such great news that Which? has named Wild a Best Buy for natural deodorants. A panel of unbiased testers pitted the UK’s best natural deodorants against each other to see which could keep up with busy, sweaty, real-life days, and which deodorants would have the testers scrabbling for a top-up by lunchtime.
Spoiler alert: the only Wild thin...

How it started... Two men walked into a bathroom and decided single-use plastic had been ruling
the personal care shelves for long enough. It was time for a refill revolution.

And just like that, Wild, the UK’s first refillable and number 1 natural deodorant,was born. How it's going... In 2025, wild has helped people all around the world ditch an
estimated 482.15 tonnes of single-use plastic from their bathrooms by selling over 15 million refi...

The Boy I Snogged in ThailandNaughty. Nostalgic. And a completely nutty name for a deodorant, The Boy I Snogged in Thailand captures the fun, romance and adventure that inventor @sambaxter__ experienced on her travels.
"Who knew a snog could get you so far!" she told us with a giggle. Sam was in the pub when we rung her up, and couldn’t have been more thrilled with her future hustle as a deodorant creator. “I’m going to have to go back to Thailand now for more snogging.” She may have two childre...

Yes, you read that right. The collaboration of dreams has become a reality in our latest partnership with Disney. The best part is, you don’t just get one Disney inspired design: you get three! As well as two new Wild scents to compliment your Disney deo. We are positively buzzing with excitement to introduce you to our Disney Stitch, Disney Mickey Mouse, and Disney Princess cases (available in both Stick and Roll On). All you have to do now is decide which Disney character you need on your bath...